SEO Training for Wedding Industry Professionals

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CURRICULUM

LESSON ONE // SEO and the Wedding Industry

Using real business examples we look at why SEO is now more important than ever in the wedding industry and why it needs to become a central piece of your business strategy. We break SEO down to its simplest form and show you how, if done correctly, it’s usually the difference between couples choosing your business or one of the thousands of other competitors out there.

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LESSON TWO // Know your Starting Position

SEO is a results game and we want you to know that this course works. For that reason we’ll introduce you to the first of this course’s accompanying documents – ‘the results tracker’ Knowledge is power in this course and we’ll show you how to get the starting information you need. How well does your web site rank in Google in comparison to your competitors? How do your site visitors behave? We’ll show you everything you need to know and how to record your progress.

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LESSON THREE // The Missing Link – Your Search Phrases and Key Words

In this tutorial we’ll look at one of the most important aspects of Wedding Industry SEO. The link between potential wedding customers and your web presence is the things they search for when planning their big day. We’ll show you how to figure this out. Not only will you compile a definitive list of search phrases but we’ll show you how, why, and where these should be incorporated into your website structure.

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LESSON FOUR // Introducing WordPress

Throughout this course we’ll demonstrate how we use WordPress to build and maintain our business web site. In this video we’ll introduce you to its key features. If you’re not a WordPress user, that’s okay, however it does help. You can still complete every task outlined in the SEO checklist with the same results.

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LESSON FIVE // Initial website Configurations

In this video we’ll talk you through the very first things that you need to consider before embarking on your SEO journey. We want you get this right from the start and even by implementing these very first action points on your web site, you’ll be in a great position to start bringing in new customers pretty soon. 

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LESSON SIX // Content Creation in the Wedding Industry

SEO in the wedding industry only works if your web site has content. In this tutorial film we’ll take a good look at how simply having a website isn’t good enough. We’ll introduce you to new ways of adding great SEO friendly content to your web site. We’ll show you the mistakes that most wedding suppliers make and we’ll show you the hacks that will allow you to generate great content without wasting hours procrastinating over your keyboard. 

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LESSON SEVEN // Creating a Fully Optimised Wedding Industry Page

So, you have your content. What next? How can you format this information on your web site in a way that google will love? We’ll talk you through the anatomy of a fully optimised web page and demonstrate how a few simple steps can soon get you into a Page One Google position. 

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LESSON EIGHT // Wedding Image SEO

Most wedding industry businesses need images to make their pages look appealing. However the way that images are used on your web site easily have as much as a negative impact as a positive one if used in correctly. An image isn’t just an image. It has a name, size, weight, type and position on your page. We’ll run you through a best practice guide for using images and also show you how to transform your existing site photographs into strong SEO friendly elements that play a huge part in your success.

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LESSON NINE // Perfect Wedding Industry Site Structure

We all have a ‘home’, ‘about us’, ‘blog’ and ‘contact’ page. The thing is, most wedding professionals never think beyond this and as a result their web site suffers when it comes to their Google Position. In this video we’ll talk you through creating an Army of a website. We’ll show you how to organise your pages into a structure that Google will love. Different pages will perform different roles but they need to be positioned and linked together correctly if you want to win.

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LESSON TEN // Link Building Strategies in the Wedding Industry

In this section we’ll get you up to speed on backlinks to your site. We’ll show you why they’re important and the different ways that you can actually acquire real working (non-dodgy) links. We’ll show you what your competitors are doing that you’re probably not and help you to build a future strategy for link building success.

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LESSON ELEVEN // Site Speed Strategy

Your wedding web site could be looking great! Well done! But are you missing out on customers because of hidden speed issues that you don’t even notice? The answer to that is probably, Yes! Do you know how fast precisely your website is in comparison to your competitors? In this video we’ll show you how to analyse your speed and break down many of the things that you can easily change to speed up your site. 

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LESSONS TWELVE // Further SEO – Hacks, Tips and more More Action Points

In creating this course we wanted to structure each task into a sensible order and workable sections that any wedding industry professional could follow. The thing is, we did this then realised that there was so many more incredible Tips and Hacks that didn’t really fall into any section. So that’s what this is! 5 additional Bonus steps for you to follow.

LESSON THIRTEEN // Moving Forward

We know how it can feel at this stage. You’ve completed a full course and you’re probably feeling one of many things! Inspired to go on and change your online presence? Possibly daunted or deflated even at the challenge ahead? This lesson is about setting your expectations, targets and establishing your business plan for the coming months. What do you do first? What can wait and what should you prioritise? When can you expect to see results? 

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